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Friday Research Wrap, 7/31/2015
CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of...
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Which Brands Are Best Meeting Millennials’ Expectations?
Source: Brand Keys Notes: Millennials (18-34) can have higher brand loyalty than other generational cohorts, says Brand Keys, but only if their expectations are met. According to newly-released...
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US LGBT Media Habits, by Age and Gender
Source: Community Marketing, Inc. (CMI) [download page] Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according...
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Back to School Stats 2015 (Updated)
It’s the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard...
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Search Ranking Studies: Trends and Important Factors
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics [download page], relying on slightly different methods to arrive at their conclusions about what’s...
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Games and Music the Preferred App Categories Among Older Teens
A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media...
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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age,...
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Top 10 Marketing Charts of the Month – August 2015
This month’s quick-hit set of top charts includes the following topics: email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
View ArticleOPEC Loss Grocers’ Gain: Americans Spend Pump Savings on Food
Groceries are the top item on which US consumers are spending their savings from lower gas prices, ahead of putting the money in savings, holiday gift-buying, and paying off credit cards, according to...
View ArticleFirefox Share Tops 20% in November
The Mozilla Firefox browser exceeded 20% market share in November 2008 for the first full month since tracking began, and remains the second-most-popular web browser behind Microsoft’s Internet...
View ArticleTop 40 Online Retail Satisfaction Index: Merry Outlook for Some, but Not Others
Some online retailers will thrive in 2009, while others have an uphill battle ahead, if customer satisfaction with top retail websites during the holiday season is any indication, according to an...
View ArticleEight in 10 Online Holiday Shoppers Read Web Reviews
Eight in ten online shoppers (81%) have read consumer-written product or retailer reviews when doing their holiday shopping this year, according to (pdf) a Nielsen Online holiday survey conducted in...
View ArticleTop 10 Sports Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – November...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Broadcast Media Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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