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Women Outpace Men as Media Multi-Taskers

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Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and computer use for men, according to (pdf) data released by Integrated Media Measurement Inc. (IMMI). (more…)


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