Top US Online Display Advertisers and Ad Publishers in June
Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top display advertiser with 1.7% of views,...
View ArticleTop 10 Network TV Show Websites – Week Ended 08-23-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleIndia Search Market: 1B Searches on Google Sites
Google Sites commanded the strong majority of searches conducted in India, a rapidly emerging internet market, but the frequency of searches there lags behind the global average, according to a...
View ArticleOnline Retailers to Up E-Commerce Tech Spend, but Not as Much as Last Year
Though 72% of internet retailers plan to purchase e-commerce applications or services this year, they’ll be spending less than they expected to spend last year, according to Internet Retailer’s latest...
View ArticleWidely Held Attitudes about Various Generations Studied
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired,...
View ArticleTop 10 Sports Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShare of Ad Spending by Medium – May 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticlePersonal Income and Consumer Spending Down in July
Personal income decreased 0.7% in July, after increasing 0.1% in June, according to the “preliminary” estimates released by the Bureau of Economic Analysis (BEA) of the US Department of Commerce,...
View ArticleUS Mobile Web Surfing about to Surpass UK Levels
Mobile web usage is gaining traction in the United States and is poised to soon surpass usage in the United Kingdom, where consumers have accessed the internet from phones for years, according to data...
View ArticleOne in Five US Households Not Ready for Digital TV, Houston Least Prepared
Some 9.6 million US TV households are still not ready for the upcoming transition to all-digital broadcasting next February and would be unable to receive any TV programming at all if the switch...
View ArticleLarger Marketers Struggle as Paid Search Grows
Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2011, but the largest companies are having the most trouble managing their campaigns,...
View ArticleTop 10 Video, Multimedia Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Cellphone Buyers Influenced by Web Word-of-Mouth
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
View ArticleRegional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)
View ArticleOnline Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...
View ArticleConnection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice
Mothers in the US between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
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